You are searching the internet for a job. After a while, you come across the perfect ad: this is what you are looking for, in a company you would like to work for, and your description fits your glove. So you upload your CV and apply for the position, right? No. Do you forget something?

The cover letter has the same weight as the resume. Although you can only make a good first impression with your resume, this is difficult. The real way you can stand out from the crowd and increase your chances of getting hired is the cover letter.

Your resume is about you and your past cover letter for ‘them’ and the future.

Before you start writing one, you need to remember that, and this is very important, concerns you and the past, while the cover letter concerns ‘them’ and the future. And when we say ‘them’ we mean the company you are referring to. What does this mean; The resume is faceless, cold, it emphasizes the abilities and not the personality, what you have done so far, and to be honest, that is its purpose. The cover letter, however, is for you and the future. They want to know you why you want the position and what you are capable of offering to the company in the future.

Simply put, you need to show personality. And not just any personality, but your own personality. That means three things. First, avoid all the standard templates (common samples) that you will find on the internet. Second, avoid all the ‘original’ templates you will find on the internet. And third, avoid ALL the templates you will find online.

First try to find out who the Hiring Officer is, or who will read it, and make it personal. For example, a ‘Dear Mrs. George’ is much better than a general ‘Dear Sir / Madam’ and will grab the reader’s attention.

Continuing, it is crucial in the next two lines to have what is abroad called WOW factor. That is, what will create in the reader of your cover letter an admiration, an impression. This is not going to happen with ready-made templates that you have read thousands of times. So put your imagination to work or use a real event in your professional life to open the dance.


Continuing from there, you have to make an injection ‘passion’ in your writing. Companies want not only people who have the required knowledge, but also those who have the necessary passion for the position. If you can do it in the form of a story, you earn extra points, as the human brain likes stories and tends to remember them more easily than references to simple events. And you want the reader to remember you later.

Avoid references to your resume. He has already seen it. Also, forcing him to look at it again will require the reader to waste valuable time, as a result of which he will either continue to read your letter indifferently, or move on to the next one.

Avoid the many ‘I’s. Although the cover letter is about you, you do not want to look selfish. As Emile Cioran once said, the great art is to know how to speak for yourself in a faceless tone.

If you are going to refer to some of your great professional success, do not limit yourself to words, use numbers. He explained that this was converted into revenue for the company. Whether you are referring to a successful campaign or project, or the budget you are running, the number of people, etc. For example, ‘I handled the student organization budget which exceeded 7,000 euros’ em, or ‘I wrote and sent a letter which brought in 25,000 euros in contributions’.

Also, Pain letter is a good alternative to cover letter, but it may not apply in every case. By pain letter we mean the cover letter in which the applicant proposes solutions to a specific problem facing the company, of which he is aware. Something the applicant could learn from the company website itself, an article from a newspaper or any other source.

This is not what the company can do for you, but what you can do for the company.

The letter of pain is gaining ground around the world, as companies want people who can make the life of the company easier, not just the job that will be assigned to them. People who can do more than what is stated in the duties of their position. If you have the opportunity, applying to a company that faces a specific problem, then why not suggest your own solutions and stand out from the rest? After all, in business, it’s not what the company can do for you, but what you can do for the company, and you will show it in the best way.


Remember that each cover letter must be tailored to the requirements of the position you are applying for. So try to make it as relevant as possible. Keep it short and sweet, half a page is enough, do not exceed the ¾ of the page.